Griegst x Tish Weinstock, London, December 2022
Tish Weinstock’s beguiling and darkly opulent universe converges with Griegst’s fantastical realm of wonders in a portrait series of previously unseen jewellery pieces from our archives. Writer and beauty editor Tish Weinstock, photographed by creative director Noam Griegst and art directed by Simon B. Mørch at Weinstock’s home in Holland Park, London. Still life images tap into heady notions of alchemy and mysticism, accompanied by playfully bewitching short films that evoke a decadent and mischievous haunted house.
“Tish embodies so much of what the house of Griegst is about. From the moment I got to know her, I felt like there was such a crossover between the mythological storytelling in our worlds, and when we shot Tish in her home it was as if she’d always worn our jewellery,” - Noam Griegst, creative director.
Tish Weinstock’s brand of gothic is rather more flickering candlelight in a draughty castle than Hot Topic. The London-based beauty editor – who has been in thrall to Morticia Addams since Anjelica Houston first floated through the Addams Family graveyard – does next level gloomy glam. “I think growing up, I was drawn more to the darker side of life and culture and beauty,” Weinstock says of the romance of her aesthetic.
At her home in Holland Park, where Weinstock lives with her husband, stylist Tom Guinness, and their three-year-old son Reuben, decadent dungeon vibes collide with English country house comfort – the right sort of backdrop for her long cobweb-thin gowns and slinky tulle confections. It’s also the setting for Griegst’s portraits of Weinstock wearing gold and diamond pieces from the Spiral, Faces and Stardust collections. “It’s just very imaginative and surreal and a bit magic, which is what I love,” she says of the Griegst archives.
In an interview, Weinstock speaks to writer Susanne Madsen about favourite fairy tales. “I did love The Little Mermaid growing up and I was sort of a mermaid obsessive. Where we grew up in the countryside, when we would go on the weekends, there was this shop called The Faerie Shop in Marlborough. It was ah-mah-zing and I would get all these little mermaid trinket things and there was glitter everywhere on the floor and I just remember being like, I think this is my safe space. I was a mermaid girl. I love the Hans Christian Andersen tale. He described the ocean as cornflower blue and I don’t know, it has just really stuck with me,” - Weinstock.
Weinstock wears writhing, sinuous gold pieces from the Spiral collection, as well as hallucinatory gold and diamond pieces from the Stardust and Faces series, all re-issued from their original casts.
Fine jewelry by Arje Griegst. Available in our showroom, online and by private appointment.